Arnott’s and Spark Foundry NZ bring ‘Tim Tam Girls Night In’ to Silky Otter.
Spark Foundry New Zealand, in collaboration with Val Morgan Cinema, has brought Arnott’s and premium cinema brand Silky Otter together for a seasonal cinema partnership centred on special screenings of The Devil Wears Prada 2 - one of the most highly anticipated films of the year.
The ‘Tim Tam Girls Night In’ experience featured select Silky Otter screenings of the movie, offering audiences, snack-led take on movie night. Guests enjoyed an Arnott’s‑inspired menu featuring Tim Tam, a curated selection from the wider Arnott’s portfolio - including 180 Degrees crackers and Mother Earth nuts - and a Tim Tam Espresso Crunch Martini.
Charlotte Davis, Arnott’s Brand Manager said, “Tim Tam has always been about creating moments of indulgence. And this partnership allows us to showcase not just Tim Tam, but the breadth of our snack portfolio, in a way that feels natural and enjoyable. It’s about meeting people in moments that matter to them, and celebrating the simple pleasure of sharing delicious treats with friends.”
Rachael Mahon, Business Director at Spark Foundry NZ, said at the heart of the partnership is the pairing of premium entertainment with premium snacking. It brings together a much‑loved movie with strong nostalgic appeal, a luxury cinema environment, and indulgent, feel‑good treats made for sharing with friends.
“This partnership works because it reflects how this audience wants to experience entertainment. A premium, intimate setting at Silky Otter, the cultural pull of The Devil Wears Prada 2, and Arnott’s role in a shared social moment between friends all align. It’s considered - and that’s why it works,” Mahon said.
Matt Tremain, Sales Director of Val Morgan New Zealand, added, “We’re thrilled to bring this partnership to life for Tim Tam. It’s a brilliant example of strategic alignment, connecting with one of the year’s most anticipated films through immersive menu integration and engaging on-screen activity within the premium Silky Otter environment - all to create a multi-sensory brand experience where audiences don’t just see Tim Tam, but they get to experience it.
Neil Lambert, Founder and CEO of Silky Otter Cinemas, added, “This partnership exemplifies the Silky Otter brand by pairing our premium cinema with indulgent menu moments, creating a cinema experience that feels special, immersive and uniquely memorable for our guests”
The ‘Tim Tam Girls Night In’ ran across Silky Otter locations over the 29th and 30th of April, inviting audiences to settle in, get cozy, and indulge in one of the year’s most anticipated films in style.