Ballerina: pirouettes, pistols and payback.
The world of John Wick is about to get even deadlier. Ballerina expands the franchise with a high-octane revenge thriller led by Ana de Armas as Eve, a lethal assassin on a relentless mission to avenge her family. Trained in the same deadly underworld as Wick himself, Eve brings a fresh yet familiar brand of action—brutal choreography and a relentless pursuit of vengeance. With franchise staples like Ian McShane and the late Lance Reddick reprising their roles, plus a special appearance from Keanu Reeves, Ballerina delivers a seamless blend of new blood and fan-favourite characters.
Set during the events of John Wick: Chapter 3 – Parabellum, Ballerina is primed to captivate male NEOs in both the P18-39 demographic and P25-54 demographic. For longtime fans in the P25-54 demographic, it expands the John Wick universe with the same high-intensity action and sleek cinematography they love. Meanwhile, P18-39 newcomers will be drawn to its fresh take on precision-driven combat and stylish world-building.
For brands, the film presents a prime opportunity to connect with an audience that values power and peak performance. Alcohol, automotive and travel brands can seamlessly align with the film’s sleek, high-energy aesthetic—whether it’s premium spirits that pair with the stylish nightlife of the John Wick universe, high-performance vehicles that embody the speed and precision of its action, or luxury travel experiences that speak to the film’s globe-trotting scope.
Ballerina releases in cinemas on June 5.
*Source: CineTAM 2025