It’s screen time vs play time in Toy Story 5.

Pixar’s Toy Story 5 sees Woody reunite with Buzz and the gang to help defeat their biggest threat yet: technology. As Bonnie becomes glued to her new LilyPad tablet, the toys must fight to stay relevant in a world where screens are replacing play time.

Since its debut in 1995 as Pixar’s first-ever film, Toy Story has grown alongside its audience, now pairing nostalgia with a timely narrative around screen time, social habits and the evolving nature of play.

Toy Story 5 ranks as the #1 most anticipated 2026 release among families with primary school-aged kids according to our latest CineTAM Plus survey and is expected to index highly across key audience profiles, including P14–39 (149ix) and Mid-Life Families (138ix). This positions Toy Story 5 as a powerful multi-generational opportunity, capturing younger audiences while reconnecting with young adults who grew up with the franchise.

Releasing in the winter school holidays, Toy Story 5 lands in one of the most lucrative windows for animation, a period that has delivered eight of the top ten highest-grossing animated films, including two Toy Story titles, making it a proven period to capture family audiences.

For brands, Toy Story 5 presents strong alignment opportunities across automotive, FMCG, QSR, retail, SVOD and technology, positioning them within the ultimate shared family experience.

Toy Story 5 releases in cinemas June 18.

Want to find out how your brand can tap into the power of the family unit? Explore our latest Famous for Families research at valmorgan.com.au/famous.