Joker's trailer triumph: Folie à Deux trumps Barbie with 167M views in 24 hours.

Warner Bros. has hit the jackpot with its latest teaser trailer for Joker: Folie à Deux, smashing the record for their biggest trailer launch. In just 24 hours, the highly anticipated sequel garnered an astounding 167 million views across all platforms, surpassing the record set by the blockbuster fantasy comedy Barbie. This impressive achievement hints at a massive box office haul when the film, starring Joaquin Phoenix and Lady Gaga, opens later this year.

The first teaser trailer for Folie à Deux not only eclipsed Barbie in total views but also in social media engagement, quickly becoming the top trending video on YouTube. The trailer features tantalising glimpses of Joaquin Phoenix's Joker within the confines of Arkham Asylum, setting the stage for a dark and complex love story between his character and Lady Gaga's Harley Quinn.

The success of the trailer owes much to the star power of Lady Gaga, whose dedicated fanbase, known as "Little Monsters," enthusiastically shared and discussed the preview on social media. With 150 million followers across platforms, Gaga's reach is unparalleled, and her involvement in the project has undoubtedly contributed to the trailer's runaway success.

As the teaser continues to rack up views, comparisons are being drawn to the success of Barbie, which amassed a staggering $1.44 billion worldwide at the box office. While it's too early to predict whether Folie à Deux will reach similar heights, the record-breaking debut of its trailer sets high expectations.

In addition to Lady Gaga's impact, the trailer's success can also be attributed to the buzz surrounding the Joker's return and the compelling storyline hinted at in the teaser. With its dark aesthetic and new musical element, Joker: Folie à Deux is poised to become one of Warner Bros.' biggest hits.

Prepare to witness the ultimate twisted spectacle when Joker: Folie à Deux hits cinemas on October 3.