Sun, screen and status: a premium summer for premium audiences.
This summer, cinema is where sophistication meets spectacle. With admissions among NEO audiences forecast to rise by +16%, it’s a golden moment for brands to connect with Australia’s most influential and high-spending demographic in the lead-up to Black Friday and Christmas.
The Running Man
Releases November 6.
Based on the iconic Stephen King novel, The Running Man races into cinemas with a bold reimagining from director Edgar Wright. Set in a dystopian future where a deadly game show captures the world’s attention, this adrenaline-charged thriller blends action, satire and spectacle in equal measure. With its stylish direction and sharp social commentary, the film will draw high-earning NEO audiences seeking both substance and excitement. It’s a perfect alignment for automotive, fitness, retail and technology brands that want to connect with viewers who value innovation, endurance and status.
Avatar: Fire and Ash
Releases December 18.
James Cameron’s Avatar: Fire and Ash continues the record-breaking saga of Pandora, taking audiences deeper into its elemental worlds with groundbreaking visual effects and a powerful story of resilience and unity. Arriving just before Christmas, it’s positioned as the season’s ultimate cinematic event, drawing affluent audiences ready to escape into another world. Ideal for luxury retail, sustainability, technology and travel brands, the film offers a powerful platform to align with the themes of discovery and renewal.
The Housemaid
Releases December 26.
Closing out the year with psychological suspense, The Housemaid delivers a stylish, slow-burn thriller filled with mystery and tension. As secrets unravel within an opulent estate, the film explores deception and desire through a modern, elevated lens. Appealing to NEOs and older millennial audiences, this sleek thriller is a natural fit for automotive, property and retail brands seeking association with sophistication and intrigue. Timed perfectly for Boxing Day, it’s poised to capture audiences during one of the year’s biggest spending periods.