The rage returns: 28 Years Later set to infect a new generation.

Two decades after 28 Days Later redefined zombie cinema, 28 Years Later is primed to terrify a whole new wave of thrill seekers. Directed by the legendary Danny Boyle, this long-awaited sequel stars Aaron Taylor-Johnson and Jodie Comer, leading a bold new cast into a world still haunted by the rage virus.

Fuelled by the current horror renaissance and the genre’s cult status among younger audiences, 28 Years Later is perfectly positioned to engage the P16–39 youth demographic who crave fast-paced, edge-of-your-seat cinema. With its gritty aesthetic and viral energy, the sequel delivers an intense cinematic experience that speaks directly to younger thrill seekers. At the same time, high-spending NEOs within the P25–54 demographic will be drawn in by the film’s nostalgic appeal and return of the franchise’s original director.

28 Years Later offers a prime opportunity for gaming and technology brands to tap into the film’s intense, immersive storytelling, while automotive brands can align with its high-adrenaline action.

With its legacy, fresh talent, and a new era of terror, 28 Years Later is poised to reinfect audiences when it hits cinemas—proving once again that the rage virus never truly dies.

28 Years Later unleashes in cinemas on June 19.

*Source: CineTAM 2025