Twice the chaos, double the fun: our favourite day of the week just got freakier.
After more than two decades, Jamie Lee Curtis and Lindsay Lohan are switching places once again in Freakier Friday, the sequel to one of Disney’s most beloved comedies, Freaky Friday. The original Freaky Friday (2003) grossed over $160 million globally and $6 million at the Australian box office, cementing its status as the cultural phenomenon that launched Lindsay Lohan further into teen stardom and earned Jamie Lee Curtis a Golden Globe nomination.
The success of the 2024 Mean Girls reboot, which outgrossed the original, earning $10 million at the Australian box office, spotlights the huge appeal of nostalgic films and their ability to capture the hearts of both existing fans and new viewers. Freakier Friday taps into this same multigenerational appeal, with the film primed to attract youth and family audiences that fall within the 16-39 demographic. Freakier Friday is also poised to resonate with female audiences, who have historically driven the success of similar feel-good comedies such as Barbie (2023) and Anyone But You (2023).
In 2024, of the top grossing films in the US, 42% had female protagonists, matching male-led films at the box office for the first time in recent history. This suggests a strong audience appetite for stories told from a female perspective, making Freakier Friday a golden opportunity for brands in the retail, beauty and lifestyle space.
Catch Freakier Friday in cinemas on August 7.