Why 2025 is the year for brands to back female-led blockbusters.
In 2025, female-led blockbusters are set to dominate the box office and there's no better way for brands to align than through Chicks at the Flicks (EVT and Village Cinemas) and HOYTS Girls’ Night Out. These premium, feel-good screening events are the ultimate social occasion for women, offering brands a powerful environment to connect with an engaged, high-value female audience aged 18–39.
With exclusivity granted to just one brand partner per event, these experiences ensure maximum impact and visibility, while fostering strong brand affinity and positive associations. From tailored activations and sampling to pre-promotional branding and premium on-screen advertising, brands have multiple opportunities to directly engage attendees throughout the event.
Backed by the record-breaking success of 2024’s It Ends With Us and Wicked, these events are expected to draw strong attendance once again—offering an unbeatable opportunity to target a high-value audience with minimal wastage in the lead up to Black Friday and the busy Christmas retail period.
Benefits for brands include:
Directly align your brand with a female blockbuster
Maximise cut-through by owning the entire event
Drive engagement with activations at the pre-film events
Here are the female films lighting up the 2025 calendar:
A Big Bold Beautiful Journey
Releases September 18.
A sweeping romantic fantasy that unlocks the past and the heart. Starring Margot Robbie and Colin Farrell, A Big Bold Beautiful Journey follows Sarah and David—two strangers who meet at a wedding and find themselves inexplicably drawn to one another. Through magical doorways into their memories, they explore past loves, heartbreaks and what it means to truly connect. This film offers a unique opportunity for brands to align with an original, high-profile release and tap into the buzz surrounding Margot Robbie’s first major role since the global success of Barbie.
Regretting You
Releases October 23.
The next Colleen Hoover phenomenon hits the big screen. Following the runaway success of It Ends With Us, this adaptation of Hoover’s bestseller is packed with emotional tension, family drama and generational healing. For brands looking to tap into romance and relatability, this one is a surefire hit with young women and book lovers alike.
Wicked: For Good
Releases November 20.
The final chapter in the gravity-defying phenomenon. The spellbinding conclusion to Wicked’s two-part epic promises spectacle, sisterhood and empowerment on a grand scale. With a built-in fanbase and huge cultural momentum, Wicked: For Good is your chance to align with an iconic, female-led blockbuster.
