Binge
Moonlight Cinema
National Sponsor
The objective.
Binge approached us with an objective to spotlight their epic summer line-up and 14-day free trial. Their goal was to cement their status as the streaming provider of choice by engaging with entertainment-seeking audiences.
How we rose to the challenge.
To elevate Binge’s presence across the season, we brought them on as the National Sponsor of Moonlight Cinema. This unlocked visibility well beyond the big screen, giving Binge a strong on-site footprint through branded entrances, banners and a dedicated activation.
Activation
Branded bean beds were available for hire which gave audiences the opportunity to receive a complimentary Binge blanket or cooler bag designed to drive saliency beyond the Moonlight Cinema experience.
On-screen activity
A branded TVC and holding slide during the pre-show secured standout on-screen visibility.
Digital amplification
The campaign came to life across Moonlight Cinema’s owned touchpoints including EDMs, social media and website banners which promoted Binge’s stellar line-up of shows and 14-day free trial.
On-site branding
Binge’s presence was amplified with on-site branding across all events, including branded entrances and banners that ensured strong visibility throughout the season.
