Paco Rabanne
Moonlight Cinema
State Sponsor
The objective.
Over the summer, Paco Rabanne wanted to drive trial and consideration of their fragrances amongst the Sydney and Brisbane markets.
How we rose to the challenge.
We proposed a State Sponsorship with Moonlight Cinema across Sydney and Brisbane, delivering a 14-session fragrance sampling experience that invited audiences to discover Paco Rabanne’s diverse fragrance range.
On-screen activity
A 30-second branded TVC in the pre-show delivered high-impact on-screen visibility across the Sydney and Brisbane sites.
Activation
Sampling nights were delivered across a mix of new blockbuster releases and festive favourites, enabling audiences across a broad range of demographics to trial the fragrances.
Digital amplification
The campaign was seamlessly integrated across Moonlight Cinema’s digital ecosystem, keeping the brand top-of-mind throughout the customer journey.
