Nintendo
Moonlight Cinema
Family Nights Sponsor
The objective.
Nintendo sought to increase brand awareness for their Switch console ensuring it was at the forefront of parents’ minds when looking to entertain their kids.
How we rose to the challenge.
We proposed Nintendo partnering with Moonlight Cinema as the exclusive Family Night sponsor, providing families with a hands-on trial of their Switch console at select screenings.
On-screen activity
A 30-second branded TVC in the pre-show delivered high-impact on-screen visibility across all locations.
Activation
Activation nights took place across all locations featuring a branded marquee where cinemagoers could borrow a Nintendo Switch console to trial before the start of the pre-show.
Digital amplification
The campaign was seamlessly integrated across Moonlight Cinema’s digital ecosystem, keeping the brand top-of-mind throughout the customer journey.