Hyundai
Family Matinee
The objective.
Hyundai wanted to increase consideration of the all-new Hyundai Santa Fe within the Family SUV category by showcasing its family-friendly features to a family audience.
How we rose to the challenge.
We proposed a first-of-its-kind partnership for Hyundai to come on board as the national sponsor of HOYTS Family Matinee sessions across Australia.
On-screen activity
A branded TVC in the pre-show of all HOYTS Family Matinee sessions, alongside a co-branded Family Matinee promotional trailer running across all G and PG-rated family titles throughout the campaign period, combined with foyer screen activity delivered standout on-screen visibility.
Digital amplification
The campaign was extended across HOYTS’ owned touchpoints including EDMs, social media and website which promoted the weekly HOYTS Family Matinee sessions presented by Hyundai Santa Fe which were run every Saturday and Sunday during the school term.