TikTok
Mov’in Boat
The objective.
TikTok were on a mission to own all things summer across Sydney and drive talkability through stunt-lead activations across key locations.
How we rose to the challenge.
We partnered TikTok with Mov’in Boat, leveraging the buzz surrounding its launch through a bespoke activation and highly engaging social competition.
Activation
The central focus of this partnership was the impactful and highly visible Tik-Tok-A-Too, which delighted passers-by for the 10 days it was floating in Darling Harbour.
On-screen activity
A 30-second TVC on screen ensured high-impact brand visibility.
Digital amplification
The campaign was seamlessly integrated across Mov’in Bed’s owned touchpoints including EDMs, social media and website, keeping the brand top-of-mind.
Social competition
A nightly competition encouraged guests to create a TikTok at the venue and upload it for the chance to win tickets to a future session, as well as an F&B combo.
On-site branding
TikTok branding featured heavily across the Mov’in Boat site, from under the screen and on the projector booth to the entrance archway and perimeter banners.
