Häagen-Dazs
Mov’in Boat
The objective.
Häagen-Dazs wanted to drive trial of its ice cream range through cinema sampling, building brand awareness and encouraging conversion among moviegoers.
How we rose to the challenge.
Longstanding exhibitor agreements limited Häagen-Dazs from activating across cinema environments, so we proposed a partnership with Mov’in Boat as the official ice cream partner.
On-screen activity
A 30-second branded TVC in the pre-show delivered high-impact on-screen visibility.
Activation
Upon entry, cinemagoers were offered their choice of four delicious flavours in individual serving sizes, supported by on-site voiceovers reminding guests that samples were available from arrival through until the commencement of the pre-show.
Digital amplification
The campaign was seamlessly integrated across Mov’in Boat’s digital ecosystem, keeping the brand top-of-mind throughout the customer journey.