Aussie
Moonlight Cinema
Presenting Partner
The objective.
Drive national brand awareness and recognition of the Aussie brand whilst offering rewards for Aussie staff.
How we rose to the challenge.
We proposed a Presenting Partnership of Moonlight Cinema for Aussie to deliver reach and brand presence on a national scale.
On-screen activity
A 30-second branded TVC in the pre-show delivered high-impact on-screen visibility across all locations. Aussie also received a strategic MAP buy across traditional cinema to reach brokers in regional locations.
Digital amplification
The campaign was seamlessly integrated across Moonlight Cinema’s owned touchpoints including EDMs, social media and website, keeping the brand top-of-mind throughout the customer journey.
On-site branding
Aussie’s presence was amplified with on-site branding across all events, including branded entrances and banners that ensured strong visibility throughout the season.
Gold Class screenings
Aussie received 15x Gold Class screenings at Event locations to reward their staff and customers.