Hyundai
Drive In
Sponsorship
The objective.
Hyundai wanted to deliver cut through in the already-crowded Family SUV market and drive consideration of the Hyundai Palisade over their key competitors.
How we rose to the challenge.
To celebrate the launch of the all-new kidult approved Palisade, Hyundai undertook a tailor-made Drive In sponsorship focused on reaching families across the Eastern Seaboard.
Activation
Hyundai ran a surprise and delight upgrade for the first 5 Hyundai SUVs arriving onsite, who were escorted to a special viewing area and given a complimentary F&B combo. This offer was also extended in some cases to drivers of Toyota and Mazda SUVs, to enable Hyundai access to competitor clients.
On-screen activity
A 30” branded TVC at the top of the pre-show paired with a 10” end tag across all G and PG titles secured standout on-screen visibility.
Digital amplification
The campaign came to life across Drive In’s owned touchpoints including EDMs, social media, e-tickets and website banners which promoted Hyundai’s new kidult approved Palisade.
On-site branding
Binge’s presence was amplified with on-site branding across all events, including branded banners, foam bolsters and bollard coverings that ensured strong visibility throughout the campaign period.