The Star
Mov’in Boat
The objective.
The Star aimed to increase awareness and consideration of both the brand and its dining precinct, while also driving traffic to their Darling Harbour venue, conveniently located within walking distance of Mov’in Boat.
How we rose to the challenge.
The Star came on board as the partner of both the VIP Floating Bar and the BYO Boat area at Mov’in Bed, delivering exclusivity over the branding and naming rights for both sections which heroed their exceptional range of bars and restaurants.
On-screen activity
A 30-second branded TVC in the pre-show delivered high-impact on-screen visibility.
Activation
Upon entry, cinemagoers were offered their choice of four delicious flavours in individual serving sizes, supported by on-site voiceovers reminding guests that samples were available from arrival through until the commencement of the pre-show.
Digital amplification
The campaign was seamlessly integrated across Mov’in Boat’s digital ecosystem, keeping the brand top-of-mind throughout the customer journey.