Microsoft Forza Horizon 4
4DX Commercial
The objective.
Microsoft wanted to launch Forza Horizon 4 in an innovative and impactful manner to showcase the game’s high-octane experience.
How we rose to the challenge.
We worked with Microsoft to design an exclusive, market first 4DX commercial to be played nationally, creating the most exhilarating cinema experience ever that stimulated all five senses through high-tech motion seats and special effects such as wind, fog, lightning, bubbles, water and scents.
On-screen activity
The 30-second 4DX commercial allowed cinemagoers to experience the game in real life, while demonstrating a new feature of the game, dynamic seasons.