Paco Rabanne
HOYTS Girls Night Out
The objective.
Paco Rabanne wanted to drive awareness and trial of their newest fragrance, Lady Million Empire to a targeted female audience.
How we rose to the challenge.
We proposed a HOYTS Girls Night Out partnership to align with the highly anticipated release of Charlie’s Angels (2019).
On-screen activity
A 15-second branded TVC delivered high-impact on-screen visibility during the pre-show.
Sampling
Fragrance samples were distributed in goodie bags, putting the product right into the hands of consumers.
Digital amplification
The campaign was seamlessly integrated across the HOYTS Girls’ Night Out digital ecosystem, keeping the brand top-of-mind throughout the customer journey.