BlackHawk
Moonlight Cinema
National Doggie Sponsor
The objective.
Target the health-conscious human consumer to drive awareness of the highly nutritious range of dog food from BlackHawk.
How we rose to the challenge.
We proposed BlackHawk as the National Doggie Sponsor for the 2019/20 Moonlight Cinema season, connecting the brand with audiences in a pet-friendly environment where furry companions are part of the experience.
On-screen activity
A branded TVC in the pre-show delivered high-impact on-screen visibility across all locations nationally.
Digital amplification
The campaign was seamlessly integrated across Moonlight Cinema’s owned touchpoints including EDMs, social media and website, keeping the brand top-of-mind throughout the customer journey.
On-site branding
BlackHawk’s presence was amplified with on-site branding across the entire season with on-site signage including branded banners.
Activation
This sponsorship enabled BlackHawk to sample their wide range of dog food at the event, so consumers' four-legged friends had a treat on the night or to take home, putting the brand into consumers' homes.