Dim The Lights
The objective.
Google wanted to showcase the functionalities of their Google Home Hub to ‘young tech-savvy’ families through an innovative and real-life experience.
How we rose to the challenge.
We worked with Google to design an exclusive, market first Dim The Lights TVC to be played nationally, demonstrating the capability of the Google Home Hub to dim lights within the home, while the cinema lights also dimmed as the command was given.
On-screen activity
This integration was executed across HOYTS, Event Cinemas and Village Cinemas nationally, appearing in the pre-show for Fantastic Beasts: The Crimes of Grindelwald and The Grinch.