Somersby
Moonlight Cinema
National Sponsor
The objective.
Somersby wanted to drive awareness and trial of their brand-new sparkling ciders on a national scale.
How we rose to the challenge.
We proposed a National Sponsorship of Moonlight Cinema for Somersby to tap into a highly engaged audience in a relaxed, social environment primed for product discovery.
On-screen activity
A branded TVC in the pre-show delivered high-impact on-screen visibility across all locations.
Digital amplification
The campaign was seamlessly integrated across Moonlight Cinema’s owned touchpoints including social media and website, keeping the brand top-of-mind throughout the customer journey.
On-site branding
Somersby’s presence was amplified with on-site branding across all events, including branded banners and staff uniforms that ensured strong visibility throughout the season.
Activation
Moviegoers were greeted with samples of the new Sparkling Spritz and Sparkling Rosé flavours on arrival at M-rated and above sessions, with full size product available for purchase at the on-site bar.
