A thriller of a trailer: Michael sparks global frenzy.

Michael is shaping up to be one of the most anticipated music biopics of all time as the extraordinary life and legacy of Michael Jackson prepares to hit the big screen.

The film’s first trailer sparked a worldwide reaction with 116 million views in 24 hours, making it the most-viewed trailer for a music biopic in history. The surge in attention has created significant buzz, driven in large part by the casting of Jaafar Jackson, Michael Jackson’s nephew, whose performance has been praised for its striking resemblance and authenticity.

Following the success of Bohemian Rhapsody and Elvis, Michael arrives with enormous cultural weight, powered by the legacy of one of the most influential performers of all time. The film promises an emotional, spectacular and deeply authentic look at the highs, challenges and creative brilliance that shaped an icon whose impact continues to echo today.

For brands across entertainment, lifestyle, retail and technology, Michael offers a powerful chance to plug into one of the most high-energy cultural moments of the year. The film’s mass appeal, combined with the worldwide excitement around its trailer debut, gives brands a unique opportunity to connect with audiences at scale and tap into a cultural conversation that spans generations.

Michael takes centre stage in cinemas April 23.

*Source: CineTAM 2025