Easter’s MVP: GOAT bringing big hoops energy to the big screen.

GOAT is gearing up to score big at the box office this Easter, landing as a slam-dunk family favourite as Australia’s booming basketball fanbase continues to grow.

Produced by NBA superstar Steph Curry, the film taps into the country’s surging love for the sport, now ranked as Australia’s second most popular team game according to AusPlay. With its release landing just one week before the Easter long weekend, GOAT is perfectly timed to dominate one of the biggest family-viewing windows of the year.

For brands across activewear, QSR, sporting goods and SVOD, GOAT delivers a high-impact alignment opportunity. It connects with active families, sport-obsessed kids and parents searching for feel-good entertainment, while riding the momentum of Australia’s fast-growing basketball culture.

GOAT hits cinemas on March 26.

*Source: CineTAM 2025