The Super Bowl remains the biggest stage in advertising and 2026’s film slate took centre field. Various studios unveiled new trailers for their most anticipated releases, investing a record $8–10 million USD for a spot during the big game. Here is a rundown of all the new trailers debuted at this year’s Super Bowl LX:
Scream 7
Audience profile: P14-39 | Hyper NEOs (260ix), University Students (199ix)
In cinemas February 26.
Project Hail Mary
Audience profile: P18-39 Males | NEOs (176ix), Metrotechs (172ix)
In cinemas March 19.
Hoppers
Audience profile: P25-54 | Young Parents (135ix), Mid-Life Families (131ix)
In cinemas March 26.
The Super Mario Galaxy Movie
Audience profile: P25-54 | Mid-Life Families (144ix), Young Parents (141ix)
In cinemas April 1.
Star Wars: The Mandalorian and Grogu
Audience profile: P14-39 Males | ABs (158ix), Big Spenders (149ix)
In cinemas May 21.
Disclosure Day
Audience profile: P18-39 Males | Hyper NEOs (277ix), Metrotechs (160ix)
In cinemas June 11.
Minions & Monsters
Audience profile: P25-54 | Mid-Life Families (169ix), Young Parents (141ix)
In cinemas June 18.
Supergirl
Audience profile: P14-39 | Hyper NEOs (275ix), University students (143ix)
In cinemas June 25.
Source: CineTAM Live Comparable Titles