Big game spotlight: here is every trailer that debuted at this year’s Super Bowl LX.

The Super Bowl remains the biggest stage in advertising and 2026’s film slate took centre field. Various studios unveiled new trailers for their most anticipated releases, investing a record $8–10 million USD for a spot during the big game. Here is a rundown of all the new trailers debuted at this year’s Super Bowl LX:

Scream 7

Audience profile: P14-39 | Hyper NEOs (260ix), University Students (199ix)

In cinemas February 26.

Project Hail Mary

Audience profile: P18-39 Males | NEOs (176ix), Metrotechs (172ix)

In cinemas March 19.

Hoppers

Audience profile: P25-54 | Young Parents (135ix), Mid-Life Families (131ix)

In cinemas March 26.

The Super Mario Galaxy Movie

Audience profile: P25-54 | Mid-Life Families (144ix), Young Parents (141ix)

In cinemas April 1.

Star Wars: The Mandalorian and Grogu

Audience profile: P14-39 Males | ABs (158ix), Big Spenders (149ix)

In cinemas May 21.

Disclosure Day

Audience profile: P18-39 Males | Hyper NEOs (277ix), Metrotechs (160ix)

In cinemas June 11.

Minions & Monsters

Audience profile: P25-54 | Mid-Life Families (169ix) Young Parents (141ix)

In cinemas June 18.

Supergirl

Audience profile: P14-39 | Hyper NEOs (275ix), University students (143ix)

In cinemas June 25.

Source: CineTAM Live Comparable Titles​