The female event your brand can’t afford to miss.
A cultural force powered by female fandom.
HOYTS Girls’ Night Out is the ultimate social occasion for women, giving brands a unique opportunity to connect with an engaged female audience through a premium screening experience of an iconic female-skewed film.
Girls’ Night Out will spotlight The Devil Wears Prada 2 (releasing April 30), one of the most anticipated female-led releases of the year set to strongly resonate with women aged 14–39. The hype is undeniable. Within its first 24 hours, the trailer became the most-viewed in 20th Century Studios’ history with more than 222 million views, surpassing every Avatar title and ranking as the ninth biggest trailer launch of all time, alongside cultural heavyweights like Deadpool & Wolverine, Spider-Man: No Way Home, Avengers: Endgame and The Lion King.
Arriving as a true cultural moment, The Devil Wears Prada 2 blends iconic nostalgia with renewed relevance, resonating powerfully with original fans while capturing the attention of a new generation of women.
The recent success of female-skewed titles such as The Housemaid and Wicked: For Good has reinforced strong audience appetite for female films. This momentum positions Girls’ Night Out as a high-attention, culturally relevant environment where brands can connect directly with high value female audiences.
Why partner with HOYTS Girls’ Night Out?
With tailored activations, sampling and pre-promotional branding coupled with advertisements showcased within the pre-show, brands have multiple opportunities to directly engage attendees throughout these events.
With exclusivity granted to just one brand partner per event, HOYTS Girls’ Night Out ensures maximum impact and visibility, while fostering strong brand affinity and positive associations.
Don’t miss this chance to effectively targeting a high value female audience with minimal wastage in the lead up to the busy end of financial year sale periods.
Benefits for brands include:
Directly align your brand with a female blockbuster
Maximise cut through by owning the entire event
Drive engagement with activations at the pre-film events
Contact your Val Morgan Account Manager to find out how you can get involved.