FilmFronts and centre: unpacking the films set to shine in H2 2025.
Our recent H1 FilmFronts captivated clients across Sydney, Melbourne, Brisbane, Adelaide, Perth and Auckland with an exciting deep dive into what’s ahead for H2 2025.
The presentation kicked off with a brief recap of Famous for Youth—our latest research study commissioned in partnership with Kantar. The study explores cinema’s ability to deliver on high-value younger demographics—today’s trendsetters and tomorrow’s economic powerhouses. As a demographic that plays a vital role in driving brand growth, youth audiences present a powerful opportunity for brands to build fame and long-term impact. The research reinforces cinema’s unique strength in the AV mix, showcasing its ability to deliver incremental reach and greater efficiency per frequency. Building on insights from our 2024 Famous study, the findings are clear—if brands want to grow, they need to reach youth, and cinema delivers.
From unexpected standouts to guaranteed blockbusters, June to December brings a dynamic film slate set to captivate audiences and command attention.
H2: Ones to Watch
I Know What You Did Last Summer - releases July 17
Freakier Friday - releases August 7
Downton Abbey: The Grand Finale - releases September 11
A Big Bold Beautiful Journey - releases September 18
Kangaroo - releases September 18
The Bad Guys 2 - releases September 18
One Battle After Another - releases September 25
Mortal Kombat II - releases October 23
Regretting You - releases October 23
The Running Man - releases November 6
Five Nights at Freddy’s 2 - releases December 4
H2: Big Bets
F1: The Movie - releases June 26
Jurassic World: Rebirth - releases July 3
Superman - releases July 10
The Fantastic Four: First Steps - releases July 24
Wicked: For Good - releases November 20
Zootopia 2 - releases November 27
Avatar: Fire and Ash - releases December 18
To cap off the presentation, we unveiled our upcoming 3D advertising opportunity tied to Avatar: Fire and Ash, releasing December 18. Building on the success of The Way of Water, which saw 50% of admissions driven by 3D screenings, this next chapter brings 3D back in a big way. In 2025, we're offering brands the chance to lead the charge with a market-first immersive 3D ad placement. It's a rare opportunity to create a bespoke 3D asset and align with what promises to be one of the biggest cultural moments of the year, delivering high-impact messaging in a visually spectacular, emotionally charged environment. Speak to your Account Manager today to find out more about this unmissable opportunity.