The big 3 of Q3: a cultural trifecta built for the big screen.
July is shaping up to be one of the biggest cinema moments of the year, with Jurassic World: Rebirth, Superman, and The Fantastic Four: First Steps all landing within weeks of each other. This rare convergence of three platinum-tier releases in a single month, timed perfectly with the winter school holidays and EOFY period, presents a major opportunity for brand alignment. These blockbusters will draw audiences of all ages, but will be especially powerful in capturing youth attention. Our recent study with Kantar found Cinema is one of the most effective platforms for engaging this hard-to-reach audience—making July a golden window to connect with younger Australians when anticipation is at its peak.
Jurassic World: Rebirth
Releases in cinemas July 3.
Jurassic World: Rebirth marks the return of one of the most successful global franchises to the big screen. With a legacy that resonates deeply with nostalgic millennials and a strong following among today’s youth audiences, Jurassic World: Rebirth is primed to deliver massive national reach during the peak winter school holiday period. Each previous instalment has averaged 2.5 million admissions in Australia, making it one of the most consistently high-performing titles at the box office. Its bold, high-energy storytelling and built-in fanbase make it a standout alignment opportunity for auto, retail and QSR brands seeking scale, cultural impact and strong youth engagement.
Superman
Releases in cinemas July 10.
Superman marks the beginning of a new chapter for the world’s most recognised superhero, reimagined for today’s audiences. It’s a true four-quadrant blockbuster, delivering unmatched scale across all demographics—making its EOFY release a prime moment for brands to tap into a wide-reaching, highly engaged audience during a peak period of spending and decision-making. With 250 million trailer views in just 24 hours, Superman has already cemented itself as a massive cultural moment, ranking as the fifth-biggest trailer launch of all time. For brands in education, tech, travel and even super brands like superannuation, Superman offers a rare opportunity to align with a globally loved franchise at a moment of renewed relevance and mass engagement.
The Fantastic Four: First Steps
Releases in cinemas July 24.
The Fantastic Four: First Steps introduces Marvel’s First Family to a new era, reimagined for today’s audiences with a refreshed origin story as they officially join the Marvel Cinematic Universe. With 202 million trailer views in just 24 hours, it became the eighth-biggest trailer launch of all time—proving that anticipation for this reboot is sky-high. Releasing during the winter school holidays, the film is perfectly timed to capture the attention of youth audiences and die-hard Marvel fans, both of whom are key drivers of box office momentum. With its themes of exploration and intergalactic scale, it offers a distinct narrative within the superhero genre and aligns naturally with education, retail and travel brands. As one of Marvel’s most anticipated reboots, The Fantastic Four presents a powerful opportunity for brands to connect with younger audiences through a fresh chapter of a globally recognised franchise.
*Source: CineTAM 2025