A cinematic rebirth: Jurassic returns to rule the big screen.

One of the most iconic cinematic franchises of all time is back with a fresh story that sets the stage for a brand new trilogy. Jurassic World: Rebirth introduces a powerhouse cast including Scarlett Johansson, Wicked’s Jonathan Bailey and two-time Oscar winner Mahershala Ali. Going back to its roots, the film packs in more scares and suspense, bringing dinosaurs back to the big screen at their most terrifying and awe-inspiring.

The Jurassic franchise has grossed over $6 billion globally and averaged 2.5 million admissions per film in Australia—an impressive feat for all six blockbusters.

Positioned as a four-quadrant blockbuster that appeals to all audiences, the film records strong indexes among P14–24, P18–39 and P25–54. But it’s young males within the P16–39 demographic who remain the key audience—drawn to the film’s heart-pounding action, high-stakes survival and next-level visual spectacle.

For auto, retail and QSR brands, Jurassic World: Rebirth offers a unique opportunity to align with a franchise that delivers blockbuster scale and strong cultural impact. The film’s mix of adrenaline, nostalgia and shared experience makes it a strong fit for brands looking to reach a broad, engaged audience—especially younger moviegoers who drive frequent visitation.

Jurassic World: Rebirth crashes into cinemas July 3.

*Source: CineTAM 2025