The season of Superman: a bold new era takes flight.

The most iconic superhero of all time is set to soar back into cinemas, reigniting the DC Universe with a new sense of purpose. Superman marks the first chapter in a bold reimagining of the character—one that honours his legacy while redefining what a modern superhero film can be. Eighty-seven years since his comic book debut, Superman remains a cultural icon. Named the #1 comic book character of all time by Empire Magazine, he stands for values that feel especially relevant today: love, kindness, and unwavering humanity.

The film is written and directed by James Gunn, best known for turning Guardians of the Galaxy into one of Marvel’s most beloved franchises. His signature blend of heart, humour and character depth promises a version of Superman that feels both fresh and faithful.

Superman is a true four-quadrant blockbuster, appealing to all audiences through the universal recognition of the character. For education, tech, travel, and even super-powered brands (think superannuation), the film presents a unique opportunity to align with a globally recognised icon whose values speak to growth, optimism and positive change. Whether you’re inspiring futures, empowering communities, or promoting progress, this is a cultural moment worth connecting with.

Superman returns to the big screen on July 10.

*Source: CineTAM 2025