From mobile screens to the big screen: Angry Birds is ready to fly again.
Before mobile gaming became part of everyday life, Angry Birds helped define it.
Launched in 2009, the deceptively simple game of catapulting birds at green pigs became a global phenomenon, helping shape the early days of smartphone gaming and establishing itself as one of the most recognisable gaming IPs of the mobile era.
Since launch, Angry Birds games have surpassed 5 billion downloads worldwide, while the wider franchise has amassed more than 30 million social followers and over 9 billion views on its official YouTube channel. What started as a mobile game has evolved into a global entertainment brand spanning animated series, merchandise, films and generations of fans.
Now, that enormous legacy is heading back to cinemas with The Angry Birds Movie 3, landing this Boxing Day.
The third instalment builds on a franchise that has spent more than 15 years entertaining audiences across multiple platforms. From the original mobile game that became a worldwide obsession to its expansion into animated entertainment, Angry Birds has remained a familiar part of popular culture.
Its return also comes at a time when the relationship between gaming and cinema has never been stronger.
Recent successes like The Super Mario Galaxy Movie and A Minecraft Movie have demonstrated how gaming franchises can extend beyond consoles and mobile devices to become major theatrical events, bringing established characters and passionate fan communities together on the big screen.
For Angry Birds, the opportunity lies in its extraordinary familiarity. Billions of downloads and views have helped establish Red, Chuck and the gang as instantly recognisable characters, while the franchise's longevity gives it a nostalgic connection with audiences who grew up playing the game.
That combination of nostalgia, humour and family-friendly entertainment creates an opportunity for a new generation to discover the characters, while older fans reconnect with a game that helped define their childhood.
For brands, The Angry Birds Movie 3 presents a Boxing Day opportunity to connect with families through one of mobile gaming's most iconic franchises, tapping into more than 15 years of cultural recognition, cross-generational nostalgia and an established global fanbase.
The Angry Birds Movie 3 releases in cinemas December 26.