The Bad Guys are back and this time they’re going (kind of) good.

The Bad Guys 2 is set to be one of the standout family titles of the September school holidays, bringing DreamWorks’ crew of reformed criminals back to the big screen. After the original became a breakout success in 2022, the gang returns for another wild ride, drawn out of retirement by a cunning all-female crime syndicate.

Packed with slick visuals, fast-paced action and sharp humour, the sequel delivers a fresh story that blends heist thrills with heart. As Mr. Wolf and the crew try to stay on the straight and narrow, they’re forced to prove they’ve changed for good while navigating chaos at every turn.

This feel-good family film gives brands a valuable opportunity to engage the P25–54 demographic, particularly affluent ABs who value premium experiences and quality family time during the school holidays.

The film’s themes of second chances and smart decisions create a strong fit for banking brands looking to align with positive, values-led messaging. There’s also a natural synergy for travel brands, with the crew’s globe-trotting storyline opening the door to messaging around discovery, adventure and shared moments.

Whether it’s inspiring a fresh start, fuelling family fun or simply delivering feel-good entertainment, The Bad Guys 2 gives brands the perfect platform to show up, stand out and make an impact.

The Bad Guys 2 releases in cinemas September 18.

*Source: CineTAM 2025