Three unmissable family flicks coming this September school holidays.
From cheeky heists to heartwarming homegrown hits, this September’s school holiday lineup is packed with charm, magic and meaning, giving brands the perfect chance to connect with Aussie families.
The Bad Guys 2
Releases September 18.
In 2022, The Bad Guys became a box office hit and one of DreamWorks’ most successful original films in recent years. Now, the crew is back in a high-stakes sequel, drawn out of retirement by a cunning all-female syndicate. With its slick visuals, sharp humour and broad family appeal, The Bad Guys 2 is set to be a major drawcard for parents and school-aged kids. Banking brands will find strong alignment here with the film’s themes of second chances, while travel brands can tap into its sense of adventure and exploration.
Gabby’s Dollhouse: The Movie
Releases September 20.
Gabby’s Dollhouse has become one of Netflix’s most successful preschool franchises, earning a loyal global fanbase. Now, Gabby makes her big screen debut, teaming up with her grandmother on a cross-country adventure to save her magical dollhouse. Blending live action and animation, the film celebrates play, creativity and the power of family connection. With strong appeal to young children, particularly girls, and emotional resonance for parents and grandparents, the title offers meaningful alignment for retail brands in toys, apparel and family products, as well as travel brands looking to reach multigenerational audiences.
Kangaroo
Releases September 18.
Inspired by the true story of Chris ‘Brolga’ Barns, founder of The Kangaroo Sanctuary, this Australian film offers an emotional and grounded family experience. Set in the heart of the outback, Kangaroo tells a story of care, rescue and connection to country. With a strong female skew and broad appeal to mid-life families, the film provides a clear opportunity for energy brands focused on sustainability, banking brands grounded in community values and travel brands invested in regional tourism and local storytelling.
