Why your brand can’t miss Spider-Man: Brand New Day.

Five years after Spider-Man: No Way Home became a global phenomenon, audiences are preparing for the return of the world's most popular superhero.

Spider-Man: Brand New Day sees Tom Holland reprise his role as Peter Parker for the first time since 2021, with anticipation already reaching extraordinary levels. The film's first trailer became the biggest trailer launch in movie history, generating 718.6 million views in its first 24 hours before surpassing one billion streams within four days.

The achievement is even more impressive when compared to Spider-Man: No Way Home. The first trailer for the 2021 blockbuster generated 355.5 million views in its opening 24 hours, less than half the audience reached by Brand New Day over the same period. Considering No Way Home went on to gross almost $2 billion USD globally, expectations for Marvel and Sony's next Spider-Man instalment are understandably enormous.

Spider-Man: Brand New Day presents a compelling opportunity for brands, with the film expected to over-index strongly among males 14–39 (219x). Spider-Man's appeal also extends far beyond traditional superhero fans, ranking as the number one superhero among both Gen Z and children aged 6–13 in Australia according to Roy Morgan. This combination of youth audience strength and multi-generational appeal is set to make Spider-Man: Brand New Day one of the defining cultural moments of 2026.

Spider-Man: Brand New Day swings into cinemas July 30.